backer card

backer card
1) рекл. задняя стенка [задник\] витрины (пространство для размещения рекламы, расположенное в задней части витрин с товаром; используется для стимулирования импульсивных покупок)
2) рекл. реклама на задней стенке, рекламный задник (рекламный плакат на задней стенке корзины с товаром или на стойке в торговом зале)
Syn:
See:

Англо-русский экономический словарь.

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